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SALES &
MARKETING
Airtime is an essential need for every medium and large-scale business. Choosing the right strategy to make it more profitable is mandatory for a channel’s development. We design a business strategy for preferred broadcasters which includes how to fulfil client’s KPIs on their particular target market. Our major aim is to fill the airtime of a channel with the most engaging and appealing advertisements to grow up channel business. This assistance incorporates various attributes.
There are few methods of sales and marketing which are following:
1. RESEARCH BASED PLANNING
The topmost is our research-based planning which intends to plan appropriately in order to appeal the target audience of a channel which helps to meet its CPRP.
2. CTS
CTS department is responsible for Commercial Transmission scheduling. After negotiating with the advertisers as per their requirements, first we schedule their advertisements on our system to on air that commercial airtime. We provide the spot placement for the brand advertisement accordingly. We always prioritize the channel’s CPRP so we assure that commercials should be relayed to the right targeted audience.
3. POST ANALYSIS
We perform an effective analysis in the end. This is done to evaluate how much a channel attain its CPRP, Reach & PEF.
4. BILLING RECOVERY
The aforementioned procedure begins with the CTS scheduling, later it on air the advertisement. We assess all the details of the on air ads as well as the deviating ads. Finally, the net amount of the bill is sent through the invoices to the agencies. This procedure ends on billing and recovery.
- Players Media is a premier and reputable company sited in Karachi, Pakistan. We have been in the broadcasting media marketing, and research operating since 2018. We offer our services to the airstream media broadcasters and advertisers.
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Important Links
- About Us
- Our Services
- Blogs
- Contact Us