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QUALITATIVE &
QUANTITATIVE RESEARCH
Research is a creative and systematic work embraced to expand the knowledge. It includes the following steps, the collection, organization and analysis of evidences for better understanding of a topic.
Our second prevailing service is research which we offer to the broadcasters and the advertisers who want to know the positioning of their product, brand or any program. We conduct such researches in focus groups. We generate constructive questionnaire for our researches. We have our own digital panel comprises of thousands different socio-economic class people who timely response to our questionnaire. We have already organized such surveys in Karachi, Lahore and Islamabad.
The research methods are broadly classified into two significant types Qualitative and Quantitative research. We inquire with both types of methods.
1. QUALITATIVE SEARCH METHOD
Qualitative research involves gathering and analyzing non-numerical data to understand concepts, opinions, or experiences. We utilize this method to collect deep insights into a problem or generate new thoughts for research. We also use it to examine how people experience the world. We adapt many other approaches to qualitative exploration which focus on retaining rich meaning when interpreting data.
2. QUANTITATIVE SEARCH METHOD
Quantitative research is the most common way of collecting and analyzing numerical data. We utilize it to find patterns and averages, make predictions, test the connections and generalize results to more extensive populations. We generally use quantitative exploration techniques for descriptive, correlational or experimental research.
In descriptive research, we essentially seek an overall summary of our study. In correlational research, we find connections between our study variables. In experimental research, we systematically examine whether there is a cause and effect connections between variables.
- Players Media is a premier and reputable company sited in Karachi, Pakistan. We have been in the broadcasting media marketing, and research operating since 2018. We offer our services to the airstream media broadcasters and advertisers.
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- Contact Us